The Challenge

The Challenge: Donor abuse and over-solicitation

At Mite, we see over-solicitation as abusing donors, and the regularity with which it is used is concerning. Many charities struggle through interactions with donors who, due to over-solicitation, are skeptical and tired of being asked. It’s time for a change — a shift towards a more transparent, respectful, and relational approach to giving.

Today, many donors receive an overwhelming number of pleas from charities. The plea deluge promotes a skeptical view of nonprofits and of giving in general. Unfortunately, the skepticism is often justified. Some nonprofits just plain fall short of ethical standards and engage in questionable practices. The actions of these bad actors can overshadow the true essence of charity and become an obstacle to people experiencing the joy of giving.

Making Giving Better

At Mite, we’re committed to turning the tide. We've developed a unique approach to charity that prioritizes transparency, integrity, inspiration, and relational engagement. Here’s how we’re different:

• Transparent Giving: Donors deserve to see exactly where their money goes. Through innovative technology, Mite connects donors directly with the projects they support. Through professional media, donors see the faces and places that benefit from their generosity, bringing the giver closer to the difference made.
• Respectful Asks: Forget the relentless appeals and constant requests. At Mite, we’re changing the narrative. We focus on keeping our community informed about our plans and invite them to be a part of the journey - no pressure for constant donations or a huge Q4 Appeal Blitz.
• 100% Model: Our Mighty Fund ensures that 100% of project specified donations go directly to the projects.
• Guaranteed Success: We stand by our projects. If, for any reason, a project doesn’t achieve its intended goal, Mite will cover the shortfall from our operational funds and redirect project donations to a new project of the donor's choice.
• Community and Joy: There are multiple parties involved in every charitable transaction. Mite works to bring recipients and donors together to share in the Joy of Giving!

Join Us in Redeeming Charity

Mite is dedicated to doing giving in a better way. If interested we invite you to learn more about what we are doing.