In 1937, when comedian and philanthropist Eddie Cantor coined the phrase “March of Dimes,” he had no idea the power that simple title would have in creating one of the greatest motivators for generosity in history. The title Cantor conceived became the moniker for the National Foundation for Infantile Paralysis, an organization established by President Franklin D. Roosevelt. The purpose of the foundation was to combat the spread and impact of the poliovirus.
As the new organization came to life, it began fundraising and publicizing its mission. From the outset, it was evident that the purpose was popular among both elite and “common” folk throughout the United States. Famous people, including Jack Benny and Bing Crosby, supported the foundation’s efforts. But Cantor was its real champion. His appeals to the public pointed to the magic behind the March of Dimes. The nation was going through the most challenging economic event in its history, and President Roosevelt, the nation’s leader, was battling the effects of a debilitating virus. Yet, even with economic depression affecting every person, there was a tremendous outpouring of generosity. People realized that they could make a difference. As Mr. Cantor put it, “it only takes ten dimes to make a dollar, and if a million people send only one dime, the total will be $100,000.” Everyone can make a difference!
What happened? In just under 30 days, in 1938, a total of 2,680,000 dimes were sent in with letters of encouragement to President Roosevelt. Such a fantastic response could only be explained by inspiration; a realization that no matter how bad things are, we still have an opportunity to help others. The organization went on to fulfill its mission by assisting in the development of the polio vaccine.
To this day, the March of Dimes continues its annual fundraising events with a revised mission of combating all congenital disabilities. The organization has evolved over the years, and it has not been without scandal. Unfortunately, today it does not enjoy the highest ratings among charities. However, it cannot be denied that the charity was, at inception, based on an outstanding premise and organized for an exceptional purpose. It genuinely touched the hearts of millions, encouraging generosity and unity within a public who needed both desperately.
At Mite, we are also encouraged by The March of Dimes story. We follow Mr. Cantor’s logic on giving. If many give, no matter the size of their donations, much will be accomplished! No Mite is too small. United, we have the potential to do great things! Join the effort today - Give Your Mite!